You have to optimize your blog for SEO if at all you want it to be ranked higher. Since you are competing with many blogs which deal with your niche for the optimization and ranking level then the optimization can be hard for you. It indicates that it can be hard to get the rankings on the first page because of the competition. Hence, you have to consider reading this page if you need more info on how to proceed with SEO optimization for your blog.
You need to find the right keywords for your niche and focus on then when you are blogging for SEO. When you stuff your blog with keywords, then it can make it worse for your blog because it can even be prohibited from being ranked high enough. Thus, if you need to use keywords for a high ranking level, then you need to use two or three keywords appropriately on the content for the SEO optimization.
If you are blogging for SEO optimization then use of interlinks should be incorporated. You should consider interlinking the articles you may have on your website. Whenever you interlink the articles it means that the visitors would go to another article once they have finished the one they were passing through if they need the content from the interlinked article. Your ranking level can be improved through the use of interlinks.
The content of the blog has to be engaging for the blog to be ranked high. Therefore, you need to ensure that your blog engages the visitors of your content through utilizing photos and the videos. Hence, you have to choose corresponding images, and the shoot your videos to use on your blog. The best thing about the videos is that when you use the videos, then the engagement would be great of which it would help the visitors to know more about the services and products you sell. Hence, it keeps visitors in your blog for a long time raising your ranking level.
You have to use articles which are easy to tread for your blog to be optimized for SEO. Before the search engines rank your blog they have to make sure that your content is readable. If your content is readable then your blog is ranked high. Still, you would get a high ranking level because when the content is readable, then the visitors would stay for long on your blog. You ought to develop short sentences and small paragraphs and again balance it with white specs to ensure you have readable article.
Therefore, if you need to optimize your blog and beat the Google algorithms, then you have to use the discussed tips.